The Download Widget is a unique ad format tailored for websites with download functionalities. It serves as an interstitial ad, providing a seamless user experience when users are about to download a file from your website.
¶ Overview
Functionality: Upon clicking the download button on your website, the user will be presented with an ad, examples being for products like Opera GX, Seven Zip, Kodi TV, among others.
User Experience: What makes the Download Widget a favorite is its non-intrusive nature. Users have the option to bypass the ad by either closing the widget or clicking on the "No thanks, I will continue downloading SOME_FILE_NAME" text.
Advantages: This ad format is:
- User-friendly
- Compliant with Google's advertising policies
- Safe for your audience
Conversion Rate: While it's noted that the conversion rate for the Download Widget is relatively lower compared to the smartlink and pop code, its user-friendly design compensates for this, ensuring website visitors aren't repelled.
Variants: The Download Widget comes in two types:
- Standard: This is the regular format.
- Minified: A more concise version, potentially yielding a higher conversion rate on specific websites, depending on their content theme.
¶ Integration
Setting up the Download Widget is a breeze:
JS Integration: Begin by connecting the JavaScript to the relevant page on your website.
Setting the Trigger: For the widget to launch, it has to be associated with a specific link or button, as shown in the given example:
<a href="#" target="_blank" class="btn btn-lg btn-warning" data-hystmodal="#hystmodal" data-hystmodal-url="https://yourdownloadlink.com/ksujao" data-file-name="FILE NAME HERE" data-hystmodal-url-ads="#">DOWNLOAD NOW</a>Key Parameters to Note:
data-hystmodal="#hystmodal"data-hystmodal-url="https://yourdownloadlink.com/ksujao": The actual download link for the file.data-file-name="FILE NAME HERE": The specific name of the file that the user intends to download.data-hystmodal-url-ads="#": Depending on the version of the JS script that the support team provides you with, this may remain as is or might require the inclusion of your smartlink link.
Acquiring the Code: For the integration code and a detailed implementation guide, contact the support team. They'll furnish you with everything you need for a smooth setup.
The Download Widget represents a paradigm shift from traditional ads. It's a format that respects the user's experience while providing monetization opportunities for website owners.